Mitsui Kinzoku ACT is a global automotive component company that will continue to offer top quality products to satisfy customers by utilizing its development capabilities, expertise in production techniques and strength in quality control technologies which it has developed over its long history dealing with automobiles.
At the cutting edge of the changing times, where environmental and technological changes occur on a daily basis, Mitsui Kinzoku ACT continues to offer value by proposing new products, with a focus on functional components that offer greater safety and comfort for automobiles around the world.
Based on a principle of respecting others, which places a high value on human resources, we will strive to develop a corporate culture that prioritizes safety in all aspects of corporate activities and places importance on individual motivation, while contributing to society and achieving growth through monozukuri (manufacturing).
The slogan represents a translation of the Mitsui Kinzoku ACT’s management principles into a set of concrete action guidelines.
“Strongly against competitors” maintaining products and technologies that will enable us to be ever victorious in competition against our rivals, while at the same time remaining constantly humble. We must achieve not only a simple “gap” between us and our competitors, but rather an overwhelming “difference” that sets us apart from them.
“Correctly towards customers” means engaging in business activities that continue to provide values that are regarded by society as “correct,” and building an effective governance structure. This will lead to the firm establishment of the Mitsui Kinzoku ACT brand.
Finally, “virtuously towards stakeholders” represents a promise to our customers, suppliers, local communities, administrative bodies, shareholders and employees that we will not make or heed fallacies that infringe upon laws or social norms whatsoever. Based on this, we will place importance on friendly intimacy and interaction as an embodiment of virtue, which is a traditionally Japanese style of behavior for harmonious co-existence and symbiosis with local communities and society at large.
By having individual employees put their heart and soul into the words instilled in this slogan, Mitsui Kinzoku ACT has made it its “way of life.”